The Beginning

Every story has a beginning. Ours started on 04AUG1790, when the Revenue Cutter Service was established, laying the foundation for what would become today's United States Coast Guard.

Simple by design and rich in meaning, this shirt honors the date that started more than two centuries of lifesaving, maritime security, and unwavering service. The military-style date format pays tribute to the traditions shared across generations of Coast Guardsmen, while the clean nautical design serves as a reminder that every mission traces its roots back to that single day.

Whether you're currently serving, have stood the watch before, or simply take pride in the Coast Guard's legacy, this shirt is a timeless way to honor where it all began.

04AUG1790. The day the legacy began.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide